Outfox the Market EV Tariff Review 2026

Outfox the Market is one of the lesser-known names in UK energy, but their My EV tariff deserves attention. At 7.7p/kWh overnight, it offers the second-cheapest off-peak rate in our full comparison, beaten only by So Energy’s 6.5p rate. For budget-conscious EV drivers willing to use a smaller supplier, it represents strong value.

This review covers the My EV tariff, who it suits, and the caveats to bear in mind before switching to a smaller provider.

My EV — how the tariff works

Outfox the Market’s My EV is a whole-home time-of-use tariff. You receive a reduced rate during an overnight off-peak window, set your charger or EV timer to charge during those hours, and the 7.7p/kWh rate applies to all electricity your home consumes overnight.

There is no smart dispatch. Scheduling is manual — set your charger’s timer or use your EV’s built-in scheduling function to charge within the off-peak window. A SMETS2 smart meter is required for the tariff to operate correctly.

How competitive is 7.7p/kWh?

The off-peak rate puts My EV firmly in the top tier of the market. At 7.7p/kWh, a full charge of a 60kWh battery costs £4.62, compared to:

• So Energy SO EV: £3.90 (6.5p/kWh)
• Octopus Intelligent Go: £4.80 (8p/kWh)
• EDF GoElectric Overnight: £5.40 (9p/kWh)
• British Gas EV Tariff: £5.40 (9p/kWh)

For a driver doing 10,000 miles per year at 3.5 miles per kWh:

• Annual charging energy: ~2,857 kWh
• At 7.7p: £220 per year
• At 9p (British Gas/EDF): £257 per year
• At 24.98p (standard variable rate): £714 per year

The saving over the standard rate is substantial. The gap between Outfox and the cheapest alternative (So Energy) is £37 per year at this mileage — a difference worth knowing, but not transformative.

The peak rate consideration

My EV’s 30p/kWh peak rate is higher than several competitors. EDF GoElectric Overnight’s 25.66p/kWh peak rate is considerably cheaper, and So Energy’s 27.82p/kWh and E.ON Next’s 28.25p/kWh also beat it.

For households with high daytime electricity consumption, the 4.34p/kWh disadvantage on peak rate relative to EDF could offset the overnight saving. Run the full calculation based on your actual peak and off-peak usage split before committing.

Charger and vehicle compatibility

My EV works with any home EV charger and any electric vehicle. There are no smart dispatch compatibility requirements beyond a SMETS2 smart meter.

Outfox the Market as a supplier

Outfox the Market is a small independent energy supplier. While they have been operating since 2017 and are regulated by Ofgem, they lack the scale and digital infrastructure of Octopus, British Gas, or EDF. Their app and online account tools are basic, and customer support options are more limited.

When choosing a smaller supplier, it is worth considering:

• Switching protection: Ofgem’s Supplier of Last Resort scheme protects customers if a supplier fails
• Pricing variability: Smaller suppliers can change variable rates more frequently
• Support options: Phone and email support only — no live chat equivalent to larger suppliers

These are considerations rather than reasons to avoid, but they are relevant for customers who prioritise digital account management or round-the-clock support.

Who is Outfox My EV best for?

• Budget-focused EV drivers who want a very competitive overnight rate from a supplier with lower overheads
• High-mileage drivers where the lower overnight rate translates to meaningful annual savings
• Drivers with any charger or EV who don’t need smart dispatch integration
• Households comfortable with a smaller supplier and simpler digital tools

Who should choose elsewhere?

If you want the very cheapest overnight rate, So Energy’s 6.5p/kWh beats Outfox. If smart dispatch automation matters, Octopus or E.ON Next are the right choices. If you want a large, well-supported supplier, British Gas, EDF, or Octopus give you more infrastructure.

Comparison with nearest rivals

Provider	Off-peak	Peak	Smart dispatch
So Energy SO EV	6.5p/kWh	27.82p/kWh	No
Outfox My EV	7.7p/kWh	30p/kWh	No
Octopus Intelligent Go	8p/kWh	33.72p/kWh	Yes
E.ON Next Drive Smart	8p/kWh	28.25p/kWh	Yes
EDF GoElectric Overnight	9p/kWh	25.66p/kWh	No

Our verdict on Outfox My EV

Outfox the Market’s My EV is a genuinely competitive overnight tariff that deserves more attention than it gets. At 7.7p/kWh it sits just above So Energy’s market-leading 6.5p rate, while offering a straightforward product that works with any charger or vehicle.

The main caveats are the higher peak rate compared to some rivals and the smaller supplier profile. If you’re comfortable with a less-known provider and your daytime usage is modest, My EV represents strong value for home EV charging.